Custom web applications
Portals, dashboards and booking tools built around your process, scoped in writing before development starts.
Websites and portals for logistics and trade
A procurement manager comparing freight forwarders does not read slogans. They want to know which routes you serve, what you carry, how to get a rate and where their shipment is. Logistics website development in Dubai means turning those answers into working tools: tracking, quote requests and a customer portal, connected to the systems your operations team already runs.
01What makes this sector different
Customers ask this more than anything else. If the only way to find out is to email an account manager, your staff spend the day answering a question the system already knows.
A message asking for a rate on a container to Jeddah cannot be priced. Your sales desk writes back for the commodity, the weight and the date the goods are ready. By then the customer may have a figure from someone else.
Air, sea, land, warehousing and customs clearance, each in one paragraph. A buyer looking for chilled freight to Riyadh or project cargo to East Africa cannot tell whether you handle it. Neither can a search engine.
Dubai sits between suppliers in Asia, buyers in Africa and consignees across the Gulf. The person reading your site may be an agent in Shenzhen or a clearing agent in Dammam. English reaches some of them, not all.
02What we build
A customer enters a reference and sees the current status, the last recorded event and the expected arrival. The data can be read from your transport management system, or TMS, the software that plans and records shipments. A basic status needs no sign-in and shows nothing commercially sensitive.
The form asks what your pricing desk needs: origin, destination, mode, commodity, weight, dimensions, trade terms and ready date. Fields change with the mode, so an air enquiry is not asked about container size. The request arrives complete, addressed to the right desk.
A private area where customers sign in to see their shipments, download invoices and proofs of delivery, and raise a request. Each user sees only their own company's records. A portal is scoped in a discovery phase first, as set out under custom web applications.
One page for each service and each main trade lane. It states what you carry, transit time as a range, frequency, equipment and restrictions. These are the pages buyers search for, and they give your sales desk something exact to send.
The site can connect to the TMS, warehouse system or ERP you already run. CargoWise, SAP and Oracle are common examples. In discovery we check what each system can share, test the connection, and agree what the website shows if that system is offline.
Arabic and English form the base, with further languages for the markets you trade with. Tracking, quote forms and automatic emails are translated, not only the home page. Units, date formats and phone fields accept what each market uses.
03Points to plan for
04Related services
Portals, dashboards and booking tools built around your process, scoped in writing before development starts.
Server-rendered websites and web front ends built with Next.js and React, with a content system your editors can use.
Technical audits, website speed optimisation and search set-up, reported with measurements and no ranking promises.
Updated
Questions
Yes, provided the data exists somewhere it can be read. If your TMS or carrier system has an API, a published method for one system to request data from another, the website can show live status. If it does not, a scheduled export can update the site at intervals.
We confirm which applies during discovery and tell you how current the status will be.
Enough to price the job without a second email. For most freight that means origin and destination, mode, commodity, weight and dimensions or container type, the trade terms, and the date the goods are ready. Dangerous goods and temperature control need their own questions.
Keep optional fields optional. A buyer who does not yet know the exact weight should still be able to send the request.
It depends on what the portal does and what it must connect to. Showing shipment status and documents from one system is a modest project. Handling bookings, approvals and several integrations is a larger one.
A portal begins with a paid discovery phase, which produces a written specification and a fixed quote. You can see where that package starts on the pricing page.
Usually by searching for a specific need: a service, a route or a type of cargo, often with a city. A page that matches the search, with facts on it, has a chance of being found. A general services page rarely does.
We plan route and service pages around the phrases your buyers use. We do not guarantee rankings. Our SEO and performance service explains the method.
Start with English and Arabic. Then look at where your enquiries and your agents are. If a meaningful share of business comes through partners who work in another language, translate the pages and forms they use.
Translate fewer pages and translate them well. A tracking page and a quote form in a partner's language are worth more than a translated company history.
Tell us what you are planning. We will reply with next steps, or a straight answer if we are not the right fit.