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Custom WordPress themes

WordPress development in Dubai, without the page-builder weight

WordPress is a sound choice when your team publishes often and wants a content system people already know. It is also easy to build badly. Our work as a WordPress development company in Dubai rests on three habits: themes written by hand, a short plugin list and updates that happen on schedule.

01What you get

  • Pages without the extra weight

    A page builder is a plugin for dragging layouts together. It sends its whole toolkit to every visitor, used or not. We write the theme by hand, so each page carries only the code it needs.

  • An editor that protects the design

    Pages are assembled from blocks designed for your brand, such as a team grid or a call to action. Editors change words and images freely. They cannot break the layout by accident.

  • A site that stays patched

    WordPress, the theme and every plugin are updated on a schedule, and each update is tried on a copy of the site first. Backups run automatically and are kept away from the server, with a restore that has been tested.

  • Arabic and English in one dashboard

    Each page is linked to its counterpart in the other language, so visitors and search engines reach the right version. The Arabic side has its own right-to-left layout and typeface, as our page on Arabic and bilingual websites explains.

02What is included

  • Custom theme written for your design
  • Block library and page patterns for editors
  • Content types for services, team and articles
  • Plugin shortlist with a reason for each
  • Arabic and English set-up
  • Sign-in protection and user roles
  • Automatic backups and a tested restore
  • Staging copy for updates and new features
  • Content migration from your old site
  • Editor training and a written guide

03How we approach it

  1. 01

    Decide whether WordPress is right

    WordPress suits company websites, publications and content-heavy sites with several editors. It suits less well when the site is really an application, with customer accounts, dashboards or complex logic. For those we would point you to Next.js and React.

  2. 02

    Write the theme, skip the builder

    We build on the block editor, the page editor that ships with WordPress. There is no page builder and no bundled theme with a hundred demo layouts. Less code means quicker pages and fewer things to update.

  3. 03

    Keep plugins to what earns a place

    Every plugin is code from another author running on your site. We choose those with a record of regular updates, avoid two plugins doing one job, and write small features into the theme. You receive the list with the reason for each.

  4. 04

    Lock the doors before launch

    Administrator accounts are limited to the people who need them. Sign-in asks for a second step, such as a code from a phone. Unused themes and plugins are removed, and file editing from the dashboard is switched off.

  5. 05

    Agree who updates what

    A WordPress site left alone for a year is a risk. Either your team takes on updates using our written routine, or a care plan covers them. We settle this before handover, not after an incident.

04Technology

  • WordPress
  • PHP
  • Gutenberg block editor
  • Advanced Custom Fields
  • WPML
  • Polylang
  • WooCommerce
  • Cloudflare

Questions

Questions, answered

Is WordPress secure enough for a business website?

Yes, when it is maintained. The WordPress core is reviewed and patched regularly. The usual way in is an out-of-date plugin, a weak password or an abandoned theme.

That is why we keep the plugin list short, protect sign-in with a second step and agree an update routine before launch. A site that nobody updates becomes a risk, whatever it is built on.

Do you build WordPress sites with Elementor or other page builders?

Not for new sites. Page builders make layout easy, but they add a great deal of code to every page and tie your content to their own format. We build custom themes on the block editor that comes with WordPress.

If your current site runs on a page builder, we can look after it as it is, or rebuild it as a custom theme when the time is right.

Should I choose WordPress or a custom-coded website?

Choose WordPress if your team publishes often, wants a dashboard many people already know, and the site is mainly pages and articles. It usually costs less to build, and another WordPress developer can take it over without difficulty.

Choose a custom build if speed is a commercial priority, if the site has features that behave like software, or if it must connect closely to other systems. Your proposal sets out both routes with their costs.

Which is better for a bilingual WordPress site, WPML or Polylang?

Both are established plugins that link each page to its translation. WPML does more for translating forms, plugins and store content, and needs a paid licence. Polylang is lighter, and its free version covers many company sites.

We choose by what needs translating. Either way, Arabic pages are designed in their own right, not produced by flipping the English.

Can you fix or speed up an existing WordPress website?

Often, yes. We start with an audit of the theme, the plugins, the hosting and what each page loads. Some sites need a tidy-up and better hosting. Others sit on a page builder or a bundled theme, where the weight cannot be removed without rebuilding.

We tell you which you have, with the evidence, before you spend anything on a fix.

Related services

Sectors we build this for

Updated

Let's build somethingDubai remembers.

Tell us what you are planning. We will reply with next steps, or a straight answer if we are not the right fit.