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Technical SEO services in Dubai

Technical SEO and speed work you can check for yourself

A search engine cannot show a page it cannot reach, read or load. Our technical SEO services for businesses in Dubai and the UAE deal with that layer: how your site is found, how quickly it responds on a phone, and how clearly it describes itself to Google. Nobody can guarantee rankings, and we do not. We commit to a list of faults, fixed in order of importance, with measurements before and after.

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01What you get

  • A ranked list of faults

    The audit covers crawling and indexing, which is how Google finds pages and stores them, along with redirects, duplicate pages, broken links and speed. Each finding states its likely effect and the effort to fix it.

  • Speed measured against Google's thresholds

    Core Web Vitals are Google's three measures of how a page feels to use. The published thresholds for a good score are main content visible within 2.5 seconds, a response to a tap within 200 milliseconds, and a layout shift score of 0.1 or less. We work towards those and show you the readings.

  • Pages that describe themselves clearly

    Structured data is code that labels what a page contains: your company, address, services, products and articles. Language tags tell Google which version to show to English readers and which to Arabic readers.

  • A planned move, not a hopeful one

    When you redesign or change domain, every old address is mapped to its nearest new equivalent with a redirect, which forwards visitors and search engines to the new page. We watch the results in Search Console until they settle.

02What is included

  • Technical audit with findings ranked by impact and effort
  • Core Web Vitals testing with lab tools and real-visitor data
  • Image, font and script optimisation
  • Structured data for your organisation, services, products and articles
  • Language tags for English and Arabic pages
  • Sitemap, crawl rules and duplicate page review
  • Redirect map and launch checks for site migrations
  • Google Search Console and analytics set-up
  • Google Business Profile set-up for a real office or premises
  • Before and after report in plain language

03How we approach it

  1. 01

    Measure first

    We record where the site stands before changing anything: pages indexed, queries that bring visitors, speed on a mid-range phone, and Google's data from real visitors where the site has enough traffic to produce it.

  2. 02

    Fix what blocks search engines

    Pages that cannot be crawled or indexed come first. No amount of speed or content work helps a page Google cannot see.

  3. 03

    Then fix what slows visitors

    Large images, heavy scripts, slow servers and late-loading fonts are the usual causes. Some fixes take an afternoon. Others, such as replacing a bloated theme or page builder, amount to a rebuild, and we will say so before you spend money on patches.

  4. 04

    State facts, accurately

    Structured data and a Google Business Profile both make claims about your company, so they must match the visible page and the real world. We set up a profile only for an office or premises you operate from, in line with Google's guidelines, and we do not mark up reviews you do not have.

  5. 05

    Report, then repeat

    Google's real-visitor data covers a rolling 28-day period, so an improvement takes about a month to show in full. We measure again, report what moved and what did not, and agree the next round with you.

04Technology

  • Google Search Console
  • Google Analytics
  • PageSpeed Insights
  • Lighthouse
  • Chrome DevTools
  • Screaming Frog
  • Schema.org
  • Google Business Profile

Questions

Questions, answered

Can you guarantee first page rankings on Google?

No, and nobody can. Google says as much in its own advice on hiring an SEO. Rankings depend on your competitors, your content, your reputation and changes Google makes to its systems.

What we can promise is the work: a site that search engines can crawl, understand and load quickly, and a straight account of what changed afterwards. We do not buy links or publish filler articles to chase positions.

How long does SEO take to show results?

Technical fixes are usually picked up within days or weeks, once Google visits the pages again. Their effect on traffic takes longer. Google's guidance suggests four months to a year from the first changes to a visible benefit.

Be wary of anyone who quotes a shorter, fixed timescale.

What are Core Web Vitals and do they affect rankings?

They are three measurements taken from real visitors using Chrome. LCP is how long the main content takes to appear. INP is the delay after a tap or click. CLS is how much the layout jumps while loading. A page is rated good when at least 75 per cent of visits meet each threshold.

Google says its ranking systems use them, and also that good scores do not guarantee good rankings. Relevance comes first. The stronger reason to fix speed is the visitor waiting on mobile data.

Will we lose rankings if we redesign or move our website?

You can, if addresses change without redirects or if pages that earn traffic are removed. A planned migration reduces that risk. It does not remove it, and some fluctuation is normal while Google processes the move.

If you are planning a new website, involve us before the sitemap is fixed, not after launch.

How do we get our business to appear in Google AI Overviews and other AI answers?

For Google's AI features there is no special technique. Google states that a page must be indexed and eligible to appear in Search with a snippet, and that there are no additional technical requirements. The work is ordinary technical SEO.

Other AI assistants publish less about how they choose sources. We check that their crawlers are not blocked by accident and that facts about your business are stated clearly and consistently. Anyone selling guaranteed placement in AI answers is selling something that cannot be verified.

Related services

Sectors we build this for

Real estate

Launch microsites, searchable listings and enquiry routing for developers and brokerages in Dubai and the UAE.

Healthcare and clinics

Clinic and hospital websites with doctor profiles, treatment pages and appointment requests, in English and Arabic.

Luxury retail

Restrained online stores for luxury brands, with detailed imagery, concierge enquiries and delivery across the Gulf.

Updated

Let's build somethingDubai remembers.

Tell us what you are planning. We will reply with next steps, or a straight answer if we are not the right fit.

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